If you use this channel, you’ll be able to sell more of your products directly to consumers, improving your margin.įor businesses with a wide range of products, these can be managed via an automated feed. If you have other vendors selling your products it’s likely that they’re using Google Shopping. Since businesses only pay each time a user clicks on these ads, and because the conversion rates are higher than other ads, they’re an extremely cost-effective advertising method. Google Shopping listings and Shopping ads are an excellent opportunity to reach these buyers, as users can simply click and add your product to their basket, regardless of where they’re located. More than a third of people who are looking for a particular product or item begin their search on Google. These listings convert incredibly well because potential customers already have all of the information they need to know before they click on your ad.Įvery second, Google processes 40,000 searches. Google Shopping was designed as a retailer first platform with prominent merchant branding opportunities including: logos for Shopping Ads, logos and favicon for Shopping Actions as well as landscape and portrait banners for desktop, phone and tablets.Īctionable insights on everything from sales performance, competitiveness and assortment. Here are a few of the benefits to selling on Google Shopping: Since users can see the price on your ad, they already know how much it costs. Google Shopping adds a visual to the standard text laden search experience. People are more likely to click when they can see a high-quality picture of your product. Product listings are visible on Shopping,, across mobile, desktop, and tablet as well as via Google Assistant. If someone searches a product keyword in Google, there’s a pretty high chance they’re planning to buy that product at some point.
There are a few reasons why these ads are so effective:
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